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Healthcare Communications vs. Pharma Marketing

Whenever someone refers to a pharmaceutical company as a "healthcare company" the hairs on the back of my neck (where I still have some hair) rise up. Are pharmaceutical companies healthcare companies? Should we replace "pharmaceutical marketing" with "healthcare communications?" The full text of this OpEd piece is AVAILABLE now!

Predicting the Future of the Drug Industry: What's in Store for the Next Decade?

This article reviews the results of the 'Predicting the Future of the Drug Industry: 2010 & Beyond!' survey and provides background on future trends.

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Corporate Reputation in the New Media World: Influencing the New Influencers

In an online webinar entitled 'Reputation Strategies That Drive Results: Turning Your Good Name into Good Business' Kantar Health explored the value of corporate reputation and corporate social responsibility from a traditional channel and digital media perspective and also from the view of understanding how this impacts the relationship between pharmaceutical and Key Opinion Leaders. This article summarizes the presentations made at that webinar.

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Pharma Begins to Reveal Payments to Physicians: Analyzing the Numbers to Spread the Sunshine

This article reviews the physician payment lists published by Lilly, Merck, and GSK. The analysis gives us more insight into the fees paid by various companies, how the money was distributed by state and region in the US, and what types of activities (eg, speaker fees vs. consulting fees) physicians were paid to perform."

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