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7th Annual Patient Adherence & Engagement Summit
7th Annual Patient Adherence & Engagement Summit

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Just-in-Time Publishing
Beginning with this issue a new publication plan -- the Just-in-Time Publishing plan -- is being implemented. This new publication schedule will benefit readers with more timely release of valuable information. It will benefit advertisers too. Read this OpEd piece to find out the details. The full text of this OpEd piece (pdf) is AVAILABLE now!

The iPad as a Pharma Marketing Platform
This article summarizes how the iPad is currently being used by the pharmaceutical industry, how it is being adopted by physicians, and what the roadblocks are to using it for eDetailing.
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Social Media Leaders Wanted
This article reviews the results of Pharma Marketing News' 'What's Your Social Media Implementation Plan?' survey and announces the details of the Pharmaguy Social Media Pioneer Award.

The Pharmaguy Next Door
John Mack, a.k.a. pharmaguy on Twitter, answers questions about his background and provides his opinions on how pharmaceutical companies will use social media in the future.

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