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Each issue of Pharma Marketing News is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help subscribers keep up to date on best practices and network with their peers.

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April 2008 Issue of Pharma Marketing News. Subscribe Now and get this and FUTURE issues delivered FREE by e-mail! Subscribers also get DISCOUNTS ON SPECIAL SUPPLEMENTS! Subscribe to the Pharma Marketing News Feed. Access article summaries and order reprints automatically via your RSS reader (e.g., RSSReader). No e-mail hassles, no sign-up necessary. Stay current with Pharma Marketing News on your personal My Yahoo! page. DTC Risk Communication With all the new attention being paid to drug risks, it is time to take a look at the issues surrounding drug risk communication to consumers and patients. Pharmaceutical marketers need to understand these issues to better communicate risk and build trust in their brands. Read more... and order the reprint without subscribing. Building a Blockbuster TNS Healthcare research suggests that you can enhance your chances of building a blockbuster brand by developing a customer-driven approach that focuses more on building relationships with physicians than does the traditional detailing model. In support of this, TNS surveyed primary care physicians in the US and 5 European countries. The results are summarized in this article. Read more... and order the reprint without subscribing. Guerilla Pharma Marketing Guerrilla marketing has been known to close down a whole city (Boston) and thereby draw tremendous media attention to the brand being promoted. But is this a tactic that is appropriate for pharmaceutcal products? Read more... and order the reprint without subscribing. Reporting Gifts to Physicians Massachusetts and several other states have put either banned all gifts to physicians by pharmaceutical companies, placed limits on gifts, or or considering doing so. At least 'sunshine' acts have been proposed in Congress as well. This article reviews some aspects of these 'sunshine' laws and focuses on a recent CALPIRG analysis of drug company gifts to physicians. Read more... and order the reprint without subscribing. Subscribe Now and Get the Entire Issue Delivered FREE by e-mail!