Reprints of Past Articles (2002 - 2003)
Volumes 1 & 2

Welcome to the ARCHIVE of Pharma Marketing News reprints for the years 2002 to 2003. ALL of the following reprints are available at NO CHARGE. No subscription is required to access the full text of these reprints. Merely click on the title of the desired reprint, review a summary, and then download the formatted full-text pdf version. John Mack, Publisher & Editor editor@news.pharma-mkting.com

2002 - 2003 Reprint List

Choose a different year: 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2003 December 2003 (Vol. 2, Issue #11) The FTC-Lilly Consent Decree Guidelines for Off-label Communications Integrating Compliance into Commercial Practices Managing Privacy Risks in Your Commercial Practices PhRMA Code Succeeding...So Far Pharma's Confidence Crisis: A Call for a New Marketing Paradigm? November 2003 (Vol. 2, Issue #10) Balancing Idealistic vs. Realistic CRM Processes Developing Win-Win Key Opinion Leader Relationships Putting the Customer Back in Customer Relationship Management Tailoring CRM Solutions to Your Business Strategy October 2003 (Vol. 2, Issue #9) The Future of eDetailing The Impact of eDetailing: Will it Complement, Replace, or Become Integrated with the Sales Force? Optimizing eDetailing ROI Why Pharma Can't Ignore eDetailers September 2003 (Vol. 2, Issue #8) Branding Internally: Think Brand, Not Product Evolve Your Brand into a Relationship with Consumers and Physicians What the Next Generation Physician Wants from Pharma July 2003 (Vol. 2, Issue #7) Out-of-the-Box Marketing: Will It Work for Pharma? Patient-Level Data: A New Level of Analysis Understanding Drivers of Patient Behavior to Maximize DTC Effectiveness June 2003 (Vol. 2, Issue #6) It's All About Education Online CME - A Glass Half-Full or Half-Empty? Provider/Pharmaceutical Partnerships - Are They Possible Without Conflict of Interest? Responding to the Challenges of Evolving Regulation Understanding the Proposed ACCME Standards for Commercial Support May 2003 (Vol. 2, Issue #5) Drug Marketers Need More Than Demographic Data To Effectively Market To Consumers Ethical Online Practices Build Consumer Trust Pharmaceutical Marketing in Texas: look out for state privacy laws! Proactive e-Marketing Plan Product Branding, e-Marketing May Be Underutilized April 2003 (Vol. 2, Issue #4) e-Marketing at the Point of Care PhRMA Code Helps Re-define Roles of Medical Affairs and Marketing March 2003 (Vol. 2, Issue #3) Consumer Use of the Internet for Health: Whose Numbers Do You Believe? Integrating Online & Offline Marketing: Challenges for Pharma February 2003 (Vol. 2, Issue #2) Quality of Pharma-sponsored Health Information on the Internet January 2003 (Vol. 2, Issue #1) Has DTC Spending Peaked? Online and Offline Professional and Consumer Marketing Impact of DTC Advertising of the Doctor-Patient Relationship Top Companies, Classes, and Products in the DTC Space 2002 November 2002 (Vol. 1, Issue #9) Is Pharma Ready for HIPAA? Texas Medical Privacy Act: A Wolf in Sheep's Clothing? October 2002 (Vol. 1, Issue #8) Personalized e-Marketing - How can you create and profit from a customer's lifetime experience? What Stands in the Way of the Mainstream Use of the Internet by Pharmaceutical Companies? September 2002 (Vol. 1, Issue #7) The Absolute, Relative, and Incremental ROI of DTC e-Marketing Product Web Sites: Are They Worth It? February 2002 (Vol. 1, Issue #2) Pharmaceutical Compliance with Fair Information Practice Principles