Reprints of Past Articles (2010)
Volume 9, No. 1 through 10

Welcome to the ARCHIVE of Pharma Marketing News reprints for the year 2010. Many reprints are available at NO CHARGE. If there is a fee for a reprint it is $4.95 to $9.95 with many reprints available for ONLY $6.95. Order and pay online by credit card or e-check for IMMEDIATE delivery of PDF files to you by e-mail. No subscription is required to order reprints. John Mack, Publisher & Editor editor@news.pharma-mkting.com

2010 Reprint List

Choose a different year: 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2011 | 2012 | 2010 December 2010 (Vol. 9, Issue #10) Executive Summary of Complete Issue Pharma's 2010 Christmas Wish List for Santa New Media Privacy Issues & Online Health Marketing Ad Execs Not Viewed as Innovative By Americans Says AstraZeneca Survey Pfizer's SamplesDirect eSampling Program November 2010 (Vol. 9, Issue #9) Executive Summary of Complete Issue Pharma Collaboration with Online Patient Opinion Leaders Physician-Generated Content on Social Media Sites Getting Market Research Right in the Middle East Capturing & Reporting HCP-Related Meeting Spending October 2010 (Vol. 9, Issue #8) Executive Summary of Complete Issue Social Media and the Limitations of Disease Awareness Campaigns Integration of Custom Media into the Marketing Mix Digital Pharma Is Alive and Well in Europe! Getting Market Research Right in Emerging Markets September 2010 (Vol. 9, Issue #7) Executive Summary of Complete Issue Solving the Adherence Problem in Economic Hard Times Pharma, Physicians, and Sermo Eyes on the Adherence Prize Closed-Loop Patient Education Summer 2010 (Vol. 9, Issue #6) Executive Summary of Complete Issue The iPad as a Pharma Marketing Platform Social Media Leaders Wanted The Pharmaguy Next Door May 2010 (Vol. 9, Issue #5) Executive Summary of Complete Issue Pharma Crisis Communications in the Fast-paced World of Twitter The Changing Pharma Commercial Model in 2010 and Beyond ePrints NRx for Physician Detailing Data Mining in the Deep, Dark Social Networks of Patients April 2010 (Vol. 9, Issue #4) Executive Summary of Complete Issue What's Your Social Media Implementation Plan? Real Patient Testimonials How to Manage the Online Conversation Moderation Best Practices for Pharma Social Networks Use of Social Media for Health Purposes in the EU March 2010 (Vol. 9, Issue #3) Executive Summary of Complete Issue FDA Can Relax. I Did All the Work for Them! Industry and Consumer Advocates Square Off Regarding Social Media Overcoming Space Limitations in Social Media Accountability for Pharma Content on Social Media Sites Solving the Social Media Adverse Event Reporting Problem February 2010 (Vol. 9, Issue #2) Executive Summary of Complete Issue Waiting for Goduidance Use of Twitter for Patient Support Building the "New" Pharma Physician Marketing Model Pharma's Social Media Working Group Use of Behavioral Targeting by Pharma Marketers January 2010 (Vol. 9, Issue #1) Executive Summary of Complete Issue Healthcare Communications vs. Pharma Marketing Predicting the Future of the Drug Industry Corporate Reputation in the New Media World Pharma Begins to Reveal Payments to Physicians