The collection of articles and commentary in this Pharma Marketing News
Special Supplement chronicles the emerging issues of direct-to-consumer (DTC) advertising and presents pro and con opinions from experts on how DTC needs to adapt in the post-Vioxx marketing era. Topics include: DTC Pros and Cons, Straight-Talking DTC, Communicating Risk, Biotech DTC, Print DTC, and more.
approx. 42 pages
TABLE OF CONTENTS
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- Pharma Trends to Watch
- To Ban or Not to Ban DTC, That is the Question
- DTC Pros and Cons
- Marketing in the Post-Vioxx Era
- Straight-Talking DTC
- PhRMA's DTC Principles
- Communicating Risk
- CHC Petition to FDA
- Biotech DTC
- Print DTC: How Does It Measure Up?
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