This Special Collection of Pharma Marketing News articles and Pharma Marketing Blog posts covers the topic of Pharma eMarketing. The collection is broken up into two sections: Section 1: Is Pharma eMarketing at a Tipping Point? and Section 2: Emerging Trends and What's Next. You can order either section separately or as one package (see here). Order and pay online by credit card or e-check for IMMEDIATE delivery of the PDF file to you by email. No subscription is required to order reprints or reprint collections. John Mack, Publisher & Editor editor@news.pharma-mkting.com

ePharma Marketing, Volume 2

Section 1: Is Pharma eMarketing at a Tipping Point? Most predictions of pharma eMarketing "tipping" or coming of age have not materialized -- at least not so much as to put the drug industry on a par with other industries, which devote at least twice as much of their advertising budgets to the Internet as does the drug industry. Several of the articles in this section explore why this is so. You'll also find data from various sources that document the trend in pharmaceutical online spending from 2004 through the end of 2007. Also included are articles that address eMarketing return on investment (ROI) and information regarding pharmaceutical adoption of social media marketing. 38 pages; published July 21, 2008. SECTION 1 TABLE OF CONTENTS e-Inertia Plagues the Pharma Industry Pharma's Plodding Approach to eMarketing Pharma Online Spending Marketing Mix of Leading Pharma Advertisers Online Pharma Marketing: Why Aren't We There Yet? Helping Pharma eMarketing "Grow up" Pharma Marketing Stuck in Web 1.5 Pharma's Social Media Marketing Readiness Score Order and pay for ePharma Marketing, Volume 2, Section 1 NOW using your credit card... ONLY $12.95 Download PDF file immediately after paying: or Order BOTH sections 1 and 2 as a package deal at a reduced rate!

ePharma Marketing, Volume 2

Section 2: Emerging Trends and What's Next While the drug industry as a whole may lag behind other industries in embracing the Internet, several individual pharmaceutical companies are more immersed than others. This section includes articles that focus on innovative Web-based applications that the drug industry currently sponsors for healthcare professionals and consumers. Some examples include defining a new role for eDetailing, engaging physicians and consumers via trusted 3rd party social networking sites, and ideas for integrating the Web into traditional pharmaceutical marketing campaigns. 27 pages; published July 21, 2008. SECTION 2 TABLE OF CONTENTS Internet vs. Sales Reps: Which Do Docs Prefer? Emerging Trends in European Physician and Consumer Use of the Internet Closed-Loop Marketing Collaborating with Online Physician Communities Marketing to the "Long Tail Physician" Segment Pharma, Physicians, and Web 2.0: Are We There Yet? Trends Driving Physician Education and Branded Communications Online Surfing the eMarketing Big One! Blogs vs. DTC: What's Best for Consumers? Revolution Health and the Wisdom of Crowds Got Game? Online Pharma Advergaming Behavioral Targeting Blogs are Done! What's Next for Pharma Marketing? Order and pay for ePharma Marketing, Volume 2, Section 2 NOW using your credit card... ONLY $12.95 Download PDF file immediately after paying: or Order BOTH sections 1 and 2 as a package deal at a reduced rate!

ePharma Marketing, Volume 2

Sections 1 and 2 Combined Sections 1 and 2 of this Special Supplement complement each other: Section 1 offers a frank assessment of where the drug industry stands with regard to online marketing and Section 2 offers case studies and examples of best practices, trends, and where the industry may be heading in its future use of the Internet for marketing. 65 pages; published July 21, 2008. SECTION 1 TABLE OF CONTENTS e-Inertia Plagues the Pharma Industry Pharma's Plodding Approach to eMarketing Pharma Online Spending Marketing Mix of Leading Pharma Advertisers Online Pharma Marketing: Why Aren't We There Yet? Helping Pharma eMarketing "Grow up" Pharma Marketing Stuck in Web 1.5 Pharma's Social Media Marketing Readiness Score SECTION 2 TABLE OF CONTENTS Internet vs. Sales Reps: Which Do Docs Prefer? Emerging Trends in European Physician and Consumer Use of the Internet Closed-Loop Marketing Collaborating with Online Physician Communities Marketing to the "Long Tail Physician" Segment Pharma, Physicians, and Web 2.0: Are We There Yet? Trends Driving Physician Education and Branded Communications Online Surfing the eMarketing Big One! Blogs vs. DTC: What's Best for Consumers? Revolution Health and the Wisdom of Crowds Got Game? Online Pharma Advergaming Behavioral Targeting Blogs are Done! What's Next for Pharma Marketing? Order and pay for ePharma Marketing, Volume 2, Sections 1 AND 2 now and SAVE! Use your credit card... ONLY $19.95 (SAVE $5.95!) Download PDF file immediately after paying: