Pharma Marketing Network Home

Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web.

Subscribe



Editorial & Advisory Board
We accept advertising relevant to the interests of our subscribers.
For more information, see:

Media Kit





Published by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
Pharma Marketing News
Pharma Marketing News Subscribe Glossary Daily Pharma News Feeds
Pharma Marketing Blog Discussion Forums Audio Podcasts Conference Calendar Reader Surveys Pharma Marketing Vendor Directory

Advertising Information | FAQs | About Us | Contact Us | Privacy Policy

Article Reprints
Global Pharma Marketing Practices

Sign up for our Newsletter Email:  
The following Pharma Marketing News reprints and case studies relating to global Pharma Marketing practices -- thinking outside the States -- are available.



The European eMarketing Scene: Desperately Seeking Strategy
The pharmaceutical industry is struggling to develop an eMarketing strategy in Europe, which is comprised of many relatively small markets (the member countries of the EU) having significant cultural and language differences.

Expanded Summary Available.

Order and pay for this reprint now using your credit card...

ONLY $6.95
Download PDF file immediately after paying:

Add to Cart

View Cart

Global Pharma Competitive Intelligence: A Necessity in Times of Economic Uncertainty

This year is proving to be a critical one for many industries, including the pharma-ceutical industry. Actionable, evidence-based and global pharmaceutical competitive intelligence (CI) and general business intelligence (BI) will play an important role in the drama about to unfold.

This article highlights several presentations made at the 2008 Pharmaceutical Competitive Intelligence Conference and discusses some common themes, including how environments for the pharmaceutical and device industries are changing dramatically with implications for CI going forward, the importance of keeping an eye on China, and whether CI is a strategic or tactical discipline.

Expanded Summary Available.

Order and pay for this reprint now using your credit card...

ONLY $6.95
Download PDF file immediately after paying:

Add to Cart

View Cart

How to Sell a Drug Before it is Approved

Did you know that you can sell a drug before it is launched? Dr. Gene Emmer, President of Med Services Europe B.V., an Amsterdam-based consultancy focused on sales, marketing, and business development for the medical industry, advises his start-up, cash hungry, biotech companies to consider if a European "named patient program" might be an option.

Expanded Summary Available.

Order and pay for this reprint now using your credit card...

ONLY $2.95
Download PDF file immediately after paying:

Add to Cart

View Cart

The Indian Pharmaceutical Market

The Indian pharmaceutical market is the world's fourth largest by volume (8% of global total) and thirteenth largest by value (less than 1% of global total).

Click Here for Full Text - FREE! (pdf).

India's Booming Pharmaceutical Market
This article, written by a marketer with firsthand experience, provides an overview of the pharmaceutical markets and promotional practices in India.

Expanded Summary Available.

Order and pay for this reprint now using your credit card...

ONLY $4.95
Download PDF file immediately after paying:

Add to Cart

View Cart

Optimizing Market Access

A Guide to Effective Pricing, Reimbursement and Messaging Strategies

In today's competitive market, pricing and reimbursement strategies are key to maximizing brand success and ROI. Because every country's healthcare system is different-and every product situation is unique-every brand requires a specific access plan, tailored to each market. And you must support each plan with effective messaging that ensures strong product acceptance and uptake. Experts from TNS Healthcare spoke on this issue in a recent webinar and during an exclusive interview with Pharma Marketing News.

Expanded Summary Available.

Order and pay for this reprint now using your credit card...

ONLY $9.95
Download PDF file immediately after paying:

Add to Cart

View Cart

Pfizer France: Viva la SFE Difference!

Our European correspondent interviews Annick Pichavant Ruty, VP of Sales for Pfizer France. Surprisingly, according to Ms. Ruty, lack of sales rep time with physicians is not a problem for Pfizer France but she had other internal issues that needed to be addressed to build an effective sales force.

Expanded Summary Available.

Order and pay for this reprint now using your credit card...

ONLY $4.95
Download PDF file immediately after paying:

Add to Cart

View Cart

Pharmacy TeleStocking

Astute Development Group (ADG), a global provider of technology telemarketing and IT sales lead generation programs, manages pharmacy stocking from afar.

Click Here for Full Text - FREE! (pdf).

The State of CME in Europe: A Work in Progress
Continuing Medical Education (CME) in Europe has undergone some major shifts in recent years. These have varied across Europe: from national changes in which systems have moved from being voluntary to mandatory, to the establishment of more formal systems to guide physicians on how to keep up-to-date with latest clinical practice.

This article, written two European CME consultants, provides an overview of the state of CME in the UK, France, and other European countries.">

Expanded Summary Available.

Order and pay for this reprint now using your credit card...

ONLY $6.95
Download PDF file immediately after paying:

Add to Cart

View Cart

Value-based Pricing

This article summarizes the second half of a presentation by Uday Bose, European marketing director for GlaxoSmithKline Oncology, in which he focuses on reform attempts within European countries and pharma's reactions, the benefits and perils of risk-sharing agreements and how pharma might best meet the challenges of the marketplace now and into the future.

Expanded Summary Available.

Order and pay for this reprint now using your credit card...

ONLY $6.95
Download PDF file immediately after paying:

Add to Cart

View Cart

Return to top...

Return to the main Reprint Menu Page for reprints and case studies on other topics.


Pharma Marketing News | Subscribe | Discussion Forums | Roundtable | Podcasts | Blog
Daily News Briefs | Surveys | Resources/Links | Glossary | Case Studies | Reports
Pharma Marketing Vendor Directory | Conference Calendar | Pharma Jobs
Advertising Information | FAQs | About Us | Privacy Policy

© 2004-2008. VirSci Corporation. All rights reserved.

 Subscribe
Pharma Marketing News
A FREE monthly
e-newsletter for pharma marketing professionals.

Current Issue
Order Reprints

 Find a Vendor
Pharma Marketing Vendor Directory
Hundreds of pharmaceutical marketing services vendors, consultants, executive search firms, medical education companies, and other companies servicing the needs of the pharmaceutical industry.
Learn More
Access Listings

 Network
Online Discussion & Networking Forums
Network with your peers in the industry, seek help advancing your career, discuss current issues.
Learn More

 Advertise
Promote Your Products and Services
Pharma Marketing Network & Pharma Marketing News provide exceptional permission-based e-marketing opportunities.
Learn More
Media Kit

Get Rate Card
Click Here

 Meet
Attend Industry Conferences and Seminars
Pharma Marketing News is proud to be a media partner for dozens of industry conferences.
Conference Calendar

Get Your Event Listed
Click Here

 Find a Job
Get Help Finding a Job in the Pharma Industry
Post your resume to the Pharma Marketing Network Job Exchange Forum where you can also find help from colleagues.

Employers interested in announcing job openings should contact us.