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Vol. 10, Issue No. 15: 12 OCTOBER 2011 - EXECUTIVE SUMMARY

Pharmaguy
Welcome to Volume 10, Issue No. 15 (12 October 2011) of Pharma Marketing News. See the featured article summaries below.

John Mack, Publisher & Editor
editor@news.pharma-mkting.com
Physician Participation in Peer-to-Peer Social Media Sites
Why Is It Less Than Expected?

Physician Communities

 

Every piece of demographic, psychographic, technographic "data" we have indicates huge numbers of physicians want to be using physician peer communities, but actual use falls far short of this. "There is a gap in how physicians are participating in social media and how we expect them to be participating," said Bruce Grant, SVP of Strategic Services at Digitas Health, at the Social Health Summit Unconference (SXSH) held on September 19, 2011, in Philadelphia.

This article summaries research data exploring why physicians interested in using online peer-to-peer social communities outnumber by 2 to 1 physicians who are actually using them. Includes suggestions for what these communities must do in order to provide more value to physicians.

Topic headings include:

  • Physician Peer Communities (list)
  • Mind the Gap
  • What's Missing?
  • Better Value for Physicians Needed
  • Is Pharma Persona Non Grata?
  • How Physician Communities Can Improve

Read this article now. It's FREE...

Download PDF file

The Pozen Digital Advisory Board
Elizabeth A. CermakRaj AminBonin BoughA conversation with Elizabeth A. Cermak, EVP, and Chief Commercial Officerat Pozen, Raj Amin, CEO and Co-Founder of HealthiNation, and Bonin Bough, Senior Global Director of Digital and Social Media, PepsiCo, about the who, what, why behind the Pozen Digital Advisory Board, an esteemed group of digital thought-leaders both in and outside of healthcare.

"The pharmaceutical industry has only begun to scratch the surface of employing digitally-based commercialization approaches. As POZEN moves forward to commercialize its PA pipeline, our goal in collaborating with these advisors is to look beyond the industry to identify untapped digital strategies that will help us deliver an affordable and accessible product to our customers," said Liz Cermak, Executive Vice President and Chief Commercial Officer of POZEN.

More information and audio podcast can be found here:
http://www.pharma-mkting.com/news/pmn1015-article02.htm

In Memory of Steve Jobs Will Novartis Sales Reps Really Embrace iPads?
Novartis Jobs MemoDavid Epstein, head of Novartis Pharmaceuticals, said eighty percent of his company's sales reps will give up their PCs for iPads in 2012.

Will they do it? Is this memo a tool to help Novartis empty its warehouses of unused iPads? Is it possible that this memo violates FDA regulations?

Read more here:
http://www.pharma-mkting.com/news/pmn1015-article03.htm

The Big C in the Big Apple
Big C in Big AppleHepC.tv is featuring the video 'Man-on-the-Street: New Yorkers' Reactions to the Big Yellow C.' Is it effective? How do we know?

Learn more about this campiagn here:
http://www.pharma-mkting.com/news/pmn1015-article04.htm

PhRMA Masters the Art of "Proofiness!"
Potemkin VillageIn a recent video titled 'What Gets PhRMA's Chairman Up Every Morning?', Chris Viehbacher, CEO of Sanofi, cited an impressive Potemkin number related to life expectancy and the pharma industry.

Will they do it? Is this memo a tool to help Novartis empty its warehouses of unused iPads? Is it possible that this memo violates FDA regulations?

Learn more here:
http://www.pharma-mkting.com/news/pmn1015-article05.htm

Vol 10, #15 Contents








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