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Vol. 7, Issue No. 5: MAY 2008 - EXECUTIVE SUMMARY

Welcome to Volume 7, Issue #5 (MAY 2008) of Pharma Marketing News. See the featured article summaries below.

John Mack, Publisher & Editor
Moving the Needle on Adherence
Highlights from the 7th Annual Forum on Patient Compliance, Adherence and Persistency

When patients fail to take their medicine as prescribed, the financial impact on the pharmaceutical industry is substantial. Even more distressing is the damage that is done to a patient's health and well being.

Both the financial and social implications of non-compliance were the subjects of the recent 7th Annual Forum on Patient Compliance, Adherence and Persistency held in Philadelphia.

This article presents highlights from this forum and discusses several issues, including:
  • What does Adherence Mean?
  • You Can't Control What You Don't Measure
  • Return on Investment
  • Who influences Adherence?
  • Do We Really Know What It Costs?
  • Pharmacist Perspective
  • Business Case: Vaccine/Text Messaging
  • Walgreens' Approach
  • New Technology
  • Invasive Compliance: A Bitter Pill to Swallow
  • Keeping it Legal
  • Winners of the Third Annual Strategic Patient Adherence (SPA) Awards

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High Impact Content in Support of Rx Brands
Case Study: Alli - the Book!

PLG Health LogoYou've probably heard of the book "The alli Diet Plan," which was developed by PLGhealth for GlaxoSmithKline in order to increase the visibility, brand recognition, and sales of the over-the-counter (OTC) alli® weight-loss product and to support consumer compliance with the medication.

PLGhealth, the health-targeted division of The Philip Lief Group Inc., conceives, develops, markets, promotes and distributes all forms of print and digital media.

This article covers the following topics and issues:
  • Introducing PLGhealth
  • Challenges
  • A Review of the Content
  • Thought Leaders Are Critical to Success
  • Compliance Benefit
  • Marketing Services Included

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How to Get Your Message In Front of Pharma Brand Managers
Use Streaming Digital Media to Deliver Your "Elevator Pitch"

How can you better position yourself to reach decision makers within pharmaceutical companies?

Practice what you preach, that's what!

Product managers are too busy during normal working hours to meet with vendors to hear pitches. That's why you should use Internet-based technology to get YOUR message/product or service pitch in front of product managers who wish to choose when and how to receive them.

Topics covered include:
  • Tips to help you compose your pitch
  • Uses of Your Video Pitch
  • Vendor Video Showcase
  • The Podcast Pitch Alternative

Read this article now. It's FREE...

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Vol 7, #5 Contents

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