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Welcome to the May, 2008 issue of Pharma Marketing News. This is the Executive Summary version. See Article Summaries below.

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John Mack, Publisher
Pharma Marketing News
johnmack@virsci.com

Moving the Needle on Adherence

Highlights from the 7th Annual Forum on Patient Compliance, Adherence and Persistency When patients fail to take their medicine as prescribed, the financial impact on the pharmaceutical industry is substantial. Even more distressing is the damage that is done to a patient's health and well being. Both the financial and social implications of non-compliance were the subjects of the recent 7th Annual Forum on Patient Compliance, Adherence and Persistency held in Philadelphia. This article presents highlights from this forum and discusses several issues, including: What does Adherence Mean? You Can't Control What You Don't Measure Return on Investment Who influences Adherence? Do We Really Know What It Costs? Pharmacist Perspective Business Case: Vaccine/Text Messaging Walgreens' Approach New Technology Invasive Compliance: A Bitter Pill to Swallow Keeping it Legal Winners of the Third Annual Strategic Patient Adherence (SPA) Awards

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High Impact Content in Support of Rx Brands

Case Study: Alli - the Book! You've probably heard of the book "The alli Diet Plan," which was developed by PLGhealth for GlaxoSmithKline in order to increase the visibility, brand recognition, and sales of the over-the-counter (OTC) alli® weight-loss product and to support consumer compliance with the medication. PLGhealth, the health-targeted division of The Philip Lief Group Inc., conceives, develops, markets, promotes and distributes all forms of print and digital media. This article covers the following topics and issues: Introducing PLGhealth Challenges A Review of the Content Thought Leaders Are Critical to Success Compliance Benefit Marketing Services Included

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How to Get Your Message In Front of Pharma Brand Managers

Use Streaming Digital Media to Deliver Your "Elevator Pitch" How can you better position yourself to reach decision makers within pharmaceutical companies? Practice what you preach, that's what! Product managers are too busy during normal working hours to meet with vendors to hear pitches. That's why you should use Internet-based technology to get YOUR message/product or service pitch in front of product managers who wish to choose when and how to receive them. Topics covered include: Tips to help you compose your pitch Uses of Your Video Pitch Vendor Video Showcase The Podcast Pitch Alternative

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Podcast

Trends Driving Physician Education and Branded Communications Online * Join host John Mack and guest Shaun McIver, co-founder, President and CEO of Streamlogics, Inc., in an interactive discussion about trends that are creating a "perfect storm" enabling webcasting applications and services that allow healthcare organizations, pharmaceutical companies, and CME providers to cost-effectively deliver CME and marketing programs to physicians.. Q&A Session Included! Call in or particpate in the live chat during the show to ask questions.

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Each issue of Pharma Marketing News is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help subscribers keep up to date on best practices and network with their peers.

Do you wish to contribute an article? E-mail John Mack, editor of PHARMA MARKETING NEWS , at johnmack@virsci.com.

Please see Author Guidelines for instructions.