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Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web.
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A new survey by Envision Solutions, LLC, a healthcare marketing communications company, suggests that many Americans are deeply skeptical of pharmaceutical companies' motives for supporting non-profit patient advocacy groups.Order and pay for this reprint now using your credit card... ONLY $4.95 Download PDF file immediately after paying:
This article reviews how tailored behavior change programs can increase acquisition, compliance, persistency or brand loyalty. A smoking cessation program is presented as a case study.Order and pay for this reprint now using your credit card... ONLY $6.95 Download PDF file immediately after paying:
For various reasons, it is hard to find a conclusively documented answer to a seemingly simple question: do interactive health education media improve patients' health practices? In fact, a recent high-profile report attempted to answer that question and got it wrong: procedural flaws led them to an unjustified conclusion.Order and pay for this reprint now using your credit card... ONLY $6.95 Download PDF file immediately after paying:
Steve Smith, Editor-in-Chief of Medsite has reengineered his company's eDetailing line to create engaging interactions crafted around effective methods to engage, inform, and educate adults. Now he has tapped this experience to design the company's first Consumer Detailing ("cDetailing") product, which is a novel rich-media online consumer disease education and drug information program.Order and pay for this reprint now using your credit card... ONLY $4.95 Download PDF file immediately after paying:
This article summarizes the main points, both pro and con, made by presenters at recent FDA hearing on DTC and includes commentary from expert members of the Pharms Marketing Roundtable, which met to discuss the issues raised at this hearing.ONLY $4.95 Download PDF file immediately after paying:
With all the new attention being paid to drug risks, it is time to take a look at the issues surrounding drug risk communication to consumers and patients. Pharmaceutical marketers need to understand these issues to better communicate risk and build trust in their brands.Order and pay for this reprint now using your credit card... ONLY $6.95 Download PDF file immediately after paying:
While advergaming seems to work for the consumer package goods industry, will it also work for pharmaceuticals?Order and pay for this reprint now using your credit card... ONLY $4.95 Download PDF file immediately after paying:
Innerstate is a disease awareness full-length documentary film produced by Centocor. This review is based on a private screening.Order and pay for this reprint now using your credit card... ONLY $4.95 Download PDF file immediately after paying:
According to a Jupiter survey, consumers don't manage their health online because they have low confidence in their ability to use online health resources to improve their health. Pharmaceutical marketers must leverage health beliefs and models to design comparatively more effective adherence-related online marketing programs.Order and pay for this reprint now using your credit card... ONLY $6.95 Download PDF file immediately after paying:
There are few new blockbusters on the horizon and many profitable drugs are coming off patent. If pharmaceutical marketers want seats at the table, then they must show how marketing can contribute to long-term company financial performance.Order and pay for this reprint now using your credit card... ONLY $6.95 Download PDF file immediately after paying:
The eDrugSearch.com CommunityOrder and pay for this reprint now using your credit card... ONLY $2.95 Download PDF file immediately after paying:
This article describes a new health awareness initiative intended to reach African Americans via churches and health ministries.Order and pay for this reprint now using your credit card... ONLY $4.95 Download PDF file immediately after paying:
If you have questions about the 'dos & don'ts' and 'pros & cons' of using medical and non-medical mouthpieces for pharma PR and DTC advertising, this article provides some answers and opinions based on interviews of experts with years of experience in this area.Order and pay for this reprint now using your credit card... ONLY $6.95 Download PDF file immediately after paying:
Cedric Tuck-Sherman, director of eBusiness for Baxter BioScience, discussed his company's experience with creating and managing a web-based therapy management program for chronic diseases during a recent Patient Persistence, Compliance and Education seminar sponsored by EyeforPharma.Order and pay for this reprint now using your credit card... ONLY $4.95 Download PDF file immediately after paying:
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