Pharma Marketing News

Survey: Impact of e-Prescribing on the Pharmaceutical Industry

Tue, 17 Jun 2008 10:49:53 -0400

For pharmaceutical manufacturers, ePrescribing may offer a new channel to influence physician prescribing at the point of care.

We would like your opinion on the impact of ePrescribing on the pharmaceutical industry, identifying the opportunities and benefits.

Please take 2 minutes to answer this survey, which asks your opinion about the impact of e-prescribing on the sales of brand name drugs.

Moving the Needle on Adherence

Thu, 29 May 2008 15:36:41 -0400

Both the financial and social implications of non-compliance were the subjects of the recent 7th Annual Forum on Patient Compliance, Adherence and Persistency. This article presents highlights and case studies from this forum.

High Impact Content in Support of Rx Brands

Thu, 29 May 2008 15:37:25 -0400

In this article, PLG Health CEO Philip Lief describes how his company developed and marketed 'The alli Diet Plan' book for GlaxoSmithKline in order to increase the visibility, brand recognition, and sales of the over-the-counter (OTC) alli® weight-loss product.

How to Get Your Message In Front of Pharma Brand Managers

Thu, 29 May 2008 15:38:04 -0400

How can you better position yourself to reach decision makers within pharmaceutical companies? Use Internet-based technology to get YOUR message/product or service pitch in front of busy product managers who wish to choose when and how to receive them.