Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email, the Web, RSS, and wireless technology. http://www.news.pharma-mkting.com/pmnews-hp.html http://blogs.law.harvard.edu/tech/rss Thu, 25 Feb 2010 09:18:03 -0500 Thu, 25 Feb 2010 09:15:57 -0500 FeedForAll Mac v1.6 (1.6.0.4) http://www.pharma-mkting.com/images/PMnews-feedbnr.jpg http://www.pharma-mkting.com/news/pmnews-hp.html Pharma Marketing News 144 41 It seems like every pharmaceutical marketer is waiting for guidance from the FDA before they do more online marketing and especially more social media marketing. It's like Waiting for Godot -- guidance may never come. What then? Or it could come. Then what? http://www.news.pharma-mkting.com/PMNews_92_UpFront.pdf Thu, 25 Feb 2010 09:12:55 -0500 Twitter has often been hyped as a great way to support customers. The customers of pharma are physicians and patients. But pharma Twitter accounts offer very little in terms of patient support. This article summarizes a survey that asked respondents to evaluate several ways in which Twitter could be used to improve patient support. http://www.news.pharma-mkting.com/pmn92-article01.htm Thu, 25 Feb 2010 09:14:14 -0500 This article reviews MedTera's HC Professional "Life Long Learning" Platform -- branded integrated physician marketing solutions -- and presents a summary of research on how brand teams see the mix of marketing tactics changing over the next several years. http://www.news.pharma-mkting.com/pmn92-article02.htm Thu, 25 Feb 2010 09:15:04 -0500 This article reviews the Who, What, and Why of Pharma's Social Media Working Group (SMWG) based on a conversation with Mark Gaydos, Senior Director, U.S. Regulatory Affairs Marketed Products at sanofi-aventis, and Cynthia Phillips, Sr Dir Labeling and Promotional Compliance at Millennium Pharmaceuticals. Also covered is an analysis of comments the SMWG submitted to the FDA on how pharmaceutical companies should handle off-label and adverse event posts made on social media sites owned or sponsored by them. http://www.news.pharma-mkting.com/pmn92-article03.htm Thu, 25 Feb 2010 09:15:48 -0500 This article summarizes the results of a survey designed to answer the questions: Should the pharmaceutical industry adopt similar self-regulatory principles that were established by media and marketing trade associations to protect consumer privacy when employing behavioral targeting, Should pharma marketers use behavioral targeting at all?, If they do use it, when is it appropriate? http://www.news.pharma-mkting.com/pmn92-article04.htm Thu, 25 Feb 2010 09:15:57 -0500