Adobe Connect for eDetailing

Making Physician Communications More Effective Intense competition, regulatory scrutiny, and new ways that healthcare providers access information are just a few of the challenges facing pharmaceutical, biotech, and medical device companies when they set out to detail physicians about their products. New advances in Internet technology, coupled with government and self-regulation, have curbed face-to-face interactions even more, and as a result, healthcare providers are turning to the Internet for self-directed research. Various forms of eDetailing have been around for a number of years. Usually, these fall into two distinct categories: (1) "self-directed" programs where the physician navigates an online program without any interaction with a sales rep (ie, "traditional" eDetailing), and (2) a Web-enabled interactive program that includes realtime communication with a sales rep This article focuses on Adobe Connect for eDetailing, a specific collaboration between Adobe and ConnectSolutions, a leading provider of private cloud deployments of web conferencing and collaboration solutions. Topic headings include: Many eDetailing Flavors ConnectSolutions & Adobe Partnership Limitations of "Traditional" eDetailing Enterprise Integration is Key Features & Benefits Some Deployment Technical Details Order and pay for this reprint now using your credit card... ONLY $4.95 Download PDF file immediately after paying:

PMN1012-01
Issue: Vol. 10, No. 12
Publication date: 20 July 2011
Word Count: 1610

Find other articles in related Topic Areas:

• Sales Force Effectiveness
• Physician Education (CME)
• Physician Marketing & Promotion
• eMarketing and ePromotion
• Product & Service Reviews