Solving Pharma's Social Media Problems -- Mission Possible?
A conversation with Mark Bard, founder of the Digital Health Coalition, regarding the mission of the Coalition and what companies and individuals are involved.
The Digital Health Coalition, a nonprofit organization with 501(c)(3) status pending, was created to serve as the collective voice and national forum for the discussion of the current and future issues relevant to digital and electronic marketing of healthcare products and services.
By engaging multiple and diverse stakeholders--including the pharmaceutical and biotech manufacturers, physician and patient groups, advertising agencies, health information providers, internet search companies, medical technology companies, employers, health plans, public health agencies, academic and research institutions, and public sector stakeholders. The Digital Health Coalition's vision is to identify and then recommend specific actions that will improve digital communication, marketing, and engagement for the healthcare industry. Further, the Coalition's projects and position statements will be widely reported in the media and referred to in setting of state and national digital health communication standards.
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