Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys

Share |

Boehringer vs Facebook Social Media Socialism
What can be done with dedicated resources and some creativity

WarriorsNow that Facebook's new commenting policy is forcing every pharmaceutical to rethink it's Facebook strategy -- ie, take down all disease-specific pages but keep corporate pages -- many drug companies are revising their corporate FB pages.

Boehringer-Ingelheim (BI) stands out in its attempt to stand out from the social(ist) cookie-cutter crowd of pharma FB pages. Shows what you can do with dedicated resources and creativity.

Compare BI to Pfizer FB pages here:

BI continues "pushing the envelope outside the boundaries" in social media. It recently created a YouTube video that spoofs efforts to pronounce the company's name through "word of mouth" (WOM) marketing. See "BI's Famously Buxom and Unpronounceable YouTube Video."

Issue: Vol. 10, No. 14
Publication date: 22 September 2011

Find other articles in related Topic Areas:

Vol 10, #14 Contents

Contact Information
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.