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The Changing Pharma eDetailing Landscape
The Three Main Ways of Detailing Physicians Online

Monique levyA conversation with Monique Levy, VP Research at Manhattan Research, about the changing pharma eDetailing landscape.

Ms. Levy discusses how the online pharma promotion landscape has changed, and which types of programs garner the largest audience as well as how the rep relationship is evolving and the role of new technologies such as tablets.

As part of the discussion, Ms. Levy reveals some details from Manhattan Research's latest ePharma Physician® market research study. The study is fielded online annually in Q2 among more than 1,700 U.S. physicians who are ePharma Physicians, or who use digital channels for pharma resources and for connecting with reps.

Some Questions/Topics Discussed:
  • Tablet Reps: How is the rep relationship evolving and what role are tablets playing?
  • Online Promotion: How has the online promotion landscape changed, and which types of programs garner the largest audience?
  • Product Info Seeking: Which offline and online sources -- including pharma customer service channels -- do physicians use to find Rx info and how does this vary across product maturity?
  • Value-Added Services: How strong of an opportunity do patient education, financial assistance and online sampling represent for pharma marketers?

Click the play button in the widget above to listen to the podcast.

You may also visit this Pharma Marketing Talk Segment Page to listen to the audio podcast.

This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes (FREE!).

Find additional information about this show and the guests here:
http://www.talk.pharma-mkting.com/show147.htm

PMN1018-03
Issue: Vol. 10, No. 18
Publication date: 1 December 2011

Find other articles in related Topic Areas:

Vol 10, #18 Contents








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