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Big Bad Pharma
How Bad Drug Shortages, Bad Drug Supply Chain, Bad Manufacturing, Bad Ideas, and Bad Journalism Contribute to Pharma's Bad Reputation

Kerins in PR HellThe drug industry is contending with a storm of unsavory media coverage documenting drug shortages in the U.S., drug counterfeiting, and recalls due to manufacturing faults. Some say bad journalism is heightening the "bad" news while ignoring the good that the industry does, which includes creating life-saving drugs and jobs.

This article reviews the confluence of several trends that are putting the industry on the defensive with data from several surveys and studies that put these issues into context of the age of social media amplification of news sound bites and instant online collaboration.

Topics include:
  • Has Pharma Cured Cancer?
  • Creating Jobs
  • Is Pharma's Bad Reputation Deserved?
  • Is the News Media to Blame?
  • Drug Counterfeiting
  • Drug Supply Chain Safety
  • Drug Shortages
  • Lack of Patient Support Via Social Media
  • Americans' Attitude Regarding Drug Safety
Download full article (PDF)

Issue: Vol. 11, No. 2
Publication date: 22 February 2012
Word Count: 3,239

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Vol 11, #2 Contents

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