On Valentine's Day 2014, FDA sent the drug industry a love letter in the form of a Federal Register submission (published later on 18 February 2014; Docket No. FDA-2014-N-0168
) proposing a study of disclosure of "additional" risks in direct-to-consumer (DTC) prescription drug television advertisements.
Specifically, FDA intends to look for evidence that the "major statement" of drug risks as currently implemented in DTC TV ads is often too long and "may result in reduced consumer comprehension, minimization of important risk information and, potentially, therapeutic noncompliance due to fear of side effects."
Subjects include (partial list)
Download the full text PDF file here:
- FDA Letters Often Cite Risk Minimization
- A Little History of Risk Communication
- Consumers Less Concerned than Docs
- Risk-First DTC
- Risk Straight Talk
- DTC Without the Risk
- More Risk Information, Better DTC Ads?
- More Risk Information, Better Sales?
- Risk After DTC
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