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Patient Centricity, Transparency, & Pharma's Reputation
Getting Beyond Lip Service

Nobody Knows POLs OnlineA recent eyeforpharma "Industry Healthcheck" survey of 1600 pharma executives found that 85% of respondents agreed that patient-centricity is the best route to profitability and a key indicator of reputation among patients, although one respondent said there is a "huge gap and disconnect here between intent and action."

Another "buzz" word/phrase popular in the pharmaceutical industry these days is "transparency."

This article discusses real world examples of patient-centricity in pharmaceutical marketing and the need for more transparency in how pharmaceutical companies partner with patients online.

Topics (partial list):
  • Patient Centricity and Profitability
  • Defining Patient Centricity
  • Sanofi's 3 Pillars of Patient Centricity
  • Transparency: Good in Theory, But Not in Practice
  • Can Big Data Analytics Help Pharma Deliver "Patient-Centric" Services?
Download the full article (PDF file) here:
www.pharma-mkting.com/news/pmnews1402-article03.pdf

PMN1402-03
Issue: Vol. 14, No. 2: February 2015

Find other articles in related Topic Areas:

Vol 14, #2 Contents






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