"Wearable technology will likely change advertising and content as we know it," predict analysts in "The Wearable Future," a new report by PricewaterhouseCoopers. The research revealed "tremendous opportunities for wearables to wow consumers and win them over with meaningful relevance -- territories where the category is only now on the cusp of transforming our behavior in ways that improve our lives."
The very nature of wearable et al
technology is how intrusive and inescapable it is. We already are complaining about never being free from our mobile phones. Anyone -- including our employers and advertisers -- can now reach us wherever we are! Now include doctors, insurance companies, pharmaceutical marketers, etc., on that list.
This article discusses the intrusiveness of wearables et al
and other issues of these technologies as they relate to healthcare outcomes and communications arena and whether pharma marketers should get on the bandwagon.
Topics (partial list)
Download the full article (PDF file) here:
- Marketing & Advertising Potential
- Meaningful Relevance
- Options Can Be Controlled, But Often Are Not
- Promising Better Outcomes
- Too Early to Worry?