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The Power of Patient Input
How FDA Learned to Love & Approve Addyi

Patient PowerPatients are beginning to play a much bigger role in all aspects of the pharmaceutical enterprise from drug discovery to clinical trials to FDA approval to post-approval marketing. Sanofi, for example, utilizes patients' input to get a better sense of their needs, so it can design and deliver solutions that help fulfill those needs.

But there is another side to patient-centricity: fulfilling the needs of pharma companies to get drugs approved. "We have heard from pharma and bio that -- and they're using the term 'science of patient input' -- is one of the most important items of discussion for the reauthorization of PDUFA [the Prescription Drug User Fee Act]," said Theresa Mullin, director of the Office of Strategic Programs at the FDA Center for Drug Evaluation and Research. "They're identifying this as a high-priority area."

This article presents a case study of how patient input has the power to change the course of drug approval. The case is Sprout's ground-breaking patient campaign that played a major role in getting Addyi, a female sexual dysfunction drug, approved by the FDA.

Topics (partial list):
  • Respecting the Patient Perspective - Novartis Declaration
  • The Science of Patient Input
  • Sprout's Ground-breaking Patient Campaign
  • A Stacked Deck
  • CME Works in Tandem with Patient Power
  • DTC Advertising & Spousal Influence
  • Will Patient Power Fail?
  • Chart: Patient Centricity is Best Route to Profitability
  • Chart: The Pharma-Developed, Patient-Powered Self-Assessment Questionnaire that Got Addyi Approved
Download the full article (PDF file) here:
www.pharma-mkting.com/news/pmnews1406-article03.pdf


PMN1406-03
Issue: Vol. 14, No. 6: September 2015

Find other articles in related Topic Areas:

Vol 14, #6 Contents






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