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TV DTC Advertising Is Not Dead Yet!
But Lawmakers, Politicians, & FDA are Aiming for the Head

It's Alive!It doesn't take a genius to realize that when FDA approves more drugs for marketing, more marketing happens. That may be just one reason why spending on direct-to-consumer (DTC) advertising in the U.S. totaled $5.2 billion in 2015 compared to $4.3 billion in 2014 -- a 15% increase.

Meanwhile, there have been calls for a total ban of DTC advertising and presidential candidates and lawmakers are calling for the elimination of tax deductions for DTC advertising. And the FDA is planning a bevy of studies, which may lead to new guidelines.

Topics (partial list):
  • Figure: DTC Ad Spend v. Drug Approvals
  • Harvoni Case Study
  • Figure: Top 10 Advertised Drugs in 2015
  • Reports of TV's Death are Greatly Exaggerated
  • CBS Is the Favorite DTC TV Network
  • Figure: TV Ad Spend by Top 20 Drugs in 2015 by Network
  • Is TV DTC Advertising Effective?
  • FDA Plans More DTC Studies
  • Consider a Partial DTC Ban
Download the full article (PDF file) here:

Issue: Vol. 15, No. 2: March 2016

Find other articles in related Topic Areas:

Vol 15, #2 Contents

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