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Multi-Channel Cross-Cultural Marketing
Reaching U.S. Hispanics Via TV, Mobile, & Web

Hispanic Marketing Word CloudAccording to the PEW Research Center there were 55.3 million Hispanics in the United States in 2014, comprising 17.3% of the total U.S. population. The U.S. Hispanic market is expected to more than double by 2050.

Hispanics have more deaths than whites from diabetes. From a strictly business standpoint, therefore, it makes sense for pharmaceutical companies to engage in Multi-cultural marketing to reach this audience if they have treatments for diabetes. That's exactly what Boehringer Ingelheim has done via an innovative, ground-breaking, multi-channel campaign.

Topics (partial list):
  • Understand the Barriers & Obstacles
  • Chart: Hispanics are a Rising Share of the U.S. Population
  • BI Teams Up With Univision
  • Figure: Leading Causes of Death Among Hispanics
  • Merck Partners with Leticia Moreinos Schwartz
  • Edited Transcript of Podcast Interview

Download the full article (PDF file) here:

Issue: Vol. 15, No. 3: June 2016

Find other articles in related Topic Areas:

Vol 15, #3 Contents

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