Pharmaceutical sales representatives are faced with increasingly limited access to physicians. According to ZS -- a consultancy that provides research on physician access -- only 44% of physicians were considered accessible by pharma sales reps in 2016, compared to 47% in 2015, 51% in 2014, 55% in 2013 and 65% in 2012.
Why are more and more physicians limiting access to drug company sales reps?
There are many reasons, including alternate sources of information about drugs, concerns about receiving biased information, lack of time for a face-to-face interactions, etc.
A major concern -- especially of academic medical centers -- is the overprescribing of expensive brandname drugs when there are equally effective, cheaper generics available.
This article documents these concerns about the risks of sales reps as well as the benefits to physicians.
Contents (partial list)
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