Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys

Share |

Top Companies, Classes, and Products in the DTC Space
Data for 2002

This article provides an overview of DTC spending YTD 2002 compared with YTD 2001. The sources the data are Verispan's Source Prescription Audit and other market research.

Data and charts are provided in support of the following trends:

  • Retail Rx Sales Up 10% for the Entire Industry
  • For the First Time in Several Years, DTC Expenditures Represent Less of the Promotional Mix Than in the Previous Year and DTC Spending Leveled Off in 2001 and 2002.
  • Has there been a Shift in Resources from DTC to Detailing?
  • Promoting to physicians via the Internet.

Read this article now. It's FREE...

Download PDF file

Issue: Vol. 2, No.1: January 2003
Word Count: n/a

Find other articles in related Topic Areas:

Vol 2, #1 Contents

Contact Information
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.