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Online and Offline Professional and Consumer Marketing
Personalization, Online Compliance programs, eDetailing

Attending conferences like the recent Pharmaceutical Marketing Global Summit provides tidbits of information about how pharma marketing practices need to evolve. Although the advice from one expert often conflicts with that of another, and sometimes the advice is self-serving, some suggestions seem to ring true and have universal support.


  • Personalization
  • Consumer Education
  • Online Compliance Programs
  • eDetailing

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Issue: Vol. 2, No. 1: January 2003

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