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Tailoring CRM Solutions to Your Business Strategy
Real-World Examples

"Real World" examples of CRM assessment and initial implementation, highlighting early best practices in CRM deployment was the theme of a panel discussion at CBI's 6th Original Forum on Customer Relationship Management (CRM) for the Pharmaceutical Industry, held in New York City, October 17-18, 2003. This article summarizes the panel discussion.

The panel, moderated by Susan Welsh, VP Strategic Customer Alliances for Johnson & Johnson, featured Lisa Barry, Senior Manager, Sales Systems, of Kos Pharmaceuticals, Kevin Cook, Director, Marketing and Business Development, Consumer Medicines, of Bristol-Myers Squibb, Croom Lawrence, Marketing Manager, eBusiness Group, North America, of Wyeth, Tracy Wise, Senior Consumer Promotion Manager, of AstraZeneca, and Kevin Scott, Manager, Global Foresight, of Procter & Gamble Pharmaceuticals.

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Issue: Vol. 2, No. 10: November 2003

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