Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web.
Editorial & Advisory Board
We accept advertising relevant to the interests of our subscribers.
For more information, see:
Published by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
Pharma Marketing News |
Subscribe |
Discussion Forums |
Roundtable |
Podcasts |
Blog
Daily News Briefs |
Surveys |
Resources/Links |
Glossary |
Case Studies |
Reports
Pharma Marketing Vendor Directory |
Conference Calendar |
Pharma Jobs
Advertising Information |
FAQs |
About Us |
Privacy Policy
Consumer Use of the Internet for Health: Whose Numbers Do You Believe?
Vol. 2, No. 3: March 2003
SUMMARY
DATA
On March 16, 2003, the Center for Studying Health System Change (HSC) released a study that disputed widely-held beliefs-based on other studies-that most Americans rely on the Internet for health information. According to the study1, nearly two-thirds (62%) of American adults, or about 117 million people, failed to seek any health information from a source other than their doctor in the previous year and only one in six consumers turned to the Internet for health information (16%, or 30 million adults).
Other studies, including Cybercitizen Health (Manhattan Research) and The Harris Poll (Harris Interactive), report much higher numbers ranging from 63 million adults to 110 million adults (see table). Mark Bard, president of Manhattan Research, wryly notes, "As in many situations, the truth may lie in between." Coincidently, that's exactly where results from his research lie (63 million adults)!
So, whose numbers do you believe? Which study should you quote when making a case to pharmaceutical product managers to integrate the Internet into their marketing strategy? This article provides some useful analysis of the various studies and will help you determine which reigns supreme.
Click Here for Full Text - FREE! (pdf).
Order the reprint below.
| Subscribe |
|
A FREE monthly e-newsletter for pharma marketing professionals. Current Issue Order Reprints
|
| Find a Vendor |
|
Hundreds of pharmaceutical marketing services vendors, consultants, executive search firms, medical education companies, and other companies servicing the needs of the pharmaceutical industry. Learn More Access Listings
|
| Network |
|
Network with your peers in the industry, seek help advancing your career, discuss current issues. Learn More
|
| Advertise |
|
Pharma Marketing Network & Pharma Marketing News provide exceptional permission-based e-marketing opportunities. Learn More Media Kit Get Rate Card Click Here
|
| Meet |
|
Pharma Marketing News is proud to be a media partner for dozens of industry conferences. Conference Calendar Get Your Event Listed Click Here
|
| Find a Job |
|
Pharma Marketing Network accepts job listings relevant to the interests of our members and its members help colleagues find jobs. Job Listings Post Your Job Opening Click Here
|