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A Proactive eMarketing Plan
Strategic Augmentation of Sales Force Tools

Pharmaceutical companies can effectively implement e-marketing programs through strategic planning and by simply augmenting their traditional sales force, suggested Devin Paullin, vice president of operations at Physicians Interactive.

In a pre-conference workshop, Paullin outlined a 12-month strategy in which firms can proactively target physicians using electronic tools, or e-tools. He recommended that firms use traditional promotion solutions and modify those solutions using e-initiatives.

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Issue: Vol. 2, No. 5: May 2003

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