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Ethical Online Practices Build Consumer Trust
Privacy & Quality of Information are Key

Although pharmaceutical firms claim they are not required to comply with regulations enacted under the Health Insurance Portability and Accountability Act of 1996, using HIPAA as a model for online policy may help drug companies improve their public images, build trust with consumers and, ultimately, sell more products.

John Mack, president of the Internet Healthcare Coalition and publisher of Pharma Privacy Watch, led a workshop to investigate the role of ethics in online pharmaceutical promotion. Mack identified two components of ethical online promotion: privacy and quality of information.

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Issue: Vol. 2, No. 5: May 2003

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