Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys

Share |

Understanding Drivers of Patient Behavior
Maximize DTC Effectiveness

This article summarizes the findings of the Market Measures/Cozint 2002 DTC Monitor study.

While the study showed increased awareness of DTC ads by consumers, awareness varied considerably depending upon the medium.

The study also measured perceptions of DTC advertising by consumers and segmented the results according to medical condition.

Read this article now. It's FREE...

Download PDF file

PMN27-03
Issue: Vol. 2, No. 7: July 2003

Word Count: n/a

Find other articles in related Topic Areas:

Vol 2, #7 Contents






Contact Information
Editor
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.