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The Future of eDetailing
It's about creating long-term relationships

During its pilot phase, eDetailing was a pay-for-performance promotional channel that product managers could use to reach physicians online. Now, some brands are beginning to discover eDetailing's true potential as a relationship management channel and as an integral part of the brand's marketing strategy.

This article reviews a presentation made by David Ormesher, CEO of closerlook, inc. at the recent CBI eDetailing Conference in which he said, "The future of eDetailing is physician relationship management. The benefits of creating long-term relationships include brand loyalty, detailed customer intelligence and sales integration with the field force."

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PMN29-04
Issue: Vol. 2, No. 9: October 2003

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