SUMMARY

Physicians are spending less and less time with pharmaceutical sales representatives. Recent data quoted at sales effectiveness conferences suggest that 70% of physicians have policies to restrict sales rep access and that only 43% of calls by reps result in actual face-to-face meetings with physicians. When a sales rep actually does get see a primary care physician, the call typically lasts less than 2 minutes, less than 30% of calls contain a product message, and less than 13% of messages-when delivered-are on target and recalled!

This article describes a patent-pending technology developed by MagicMedia Communications. It offers a novel way for pharmaceutical sales representatives to "talk" to a doctor…even when face-to-face discussion is not possible! We won't give the secret away here. You'll have to read the article!

The article includes the following sections:

• Talk to Physicians Without Face-to-Face Meeting
• Customizable to a Quantity of One
• Flexible Tool
• Measurable Results