This article summarizes a presentation made by Jane Sarasohn-Kahn, a health economist and forecaster, at the Strategic Research Institute's 2nd Pharmaceutical Marketing Global Summit
held in Philadelphia, PA, February 24 through 26, 2004.
In her talk, Ms. Sarasohn-Kahn assessed the prospects for the pharmaceutical industry over a 1 to 5 year period. She identified and analyzed the key external drivers shaping the short and longer-term futures of pharma, including political, economic, the provider market, plans, payers/employers, and e-business, among them. Based on these futures, Ms. Sarasohn-Kahn offered actionable implications for pharmaceutical marketers.