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Medical Science Liaisons: Working between Two Worlds
SUMMARY
This article, which is a review of the seminar, Best Practices for Medical Science Liaisons held in Princeton, New Jersey, in January, 2004, highlights how MSLs can maximize their unique position to help improve medical care while they enhance their companies' bottom lines.
Medical Science Liaisons (MSLs) have assumed a pivotal role interfacing between pharmaceutical and biotechnology companies and the opinion and thought leaders (OTLs) who influence how medicine is routinely practiced. These professionals offer the OTL the credibility and objectivity of a peer, but also provide an insider's knowledge of their companies and products. Their ability to coordinate the flow of clinical information and manage important relationships can be critical to a product's success at any stage of its life cycle.
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PMN33-02
Issue: Vol. 3, No. 3: March 2004
Word Count: 1371
TOPICS: Key Opinion Leader Management/Medical Science Liasion | Physician Marketing
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