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Effective Pharma Adherence Programs Start With The Patient
Patient compliance may be a core objective for pharma marketers, but an international quorum of compliance experts at the recent eyeforpharma Patient Compliance 2004 conference in London agreed that the very term "compliance" is incorrect. In 22 in-depth presentations over 2 days, 30 speakers and panelists agreed that marketers need to stop analyzing compliance, and start understanding patients.

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PMN33-03
Issue: Vol. 3, No. 3: March 2004
Word Count: 693

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