SUMMARY

Despite the fact that physician usage of the Internet has increased over the past few years, solid evidence for the reasons they access the Internet or, more importantly, if the knowledge they gained from online CME presentations has any impact on their practice is still largely unknown.

This articles discusses the development and utilization of specific metrics to evaluate the effectiveness of online CME programs.

The topic was covered in two presentations delivered at a two-day Barnett International conference entitled, "Defining the Value of Continuing Medical Education" held on March 13th and 14th 2004 in Philadelphia. The first of these, "Outcomes Measurement: An Essential Component of CME was presented by Robert E. Kristofco, Director of Continuing Medical Education, University of Alabama School of Medicine and Co-Founder of Outcomes, Inc. reported measuring the effectiveness of CME as well as on physicians use of online CME. The second presentation was entitled, "Is the Internet an Effective Medical Education Medium" was presented by Ms. Cynthia Phillips, Promotional Regulatory Affairs Field Director, AstraZeneca.

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PMN34-02
Issue: Vol. 3, No. 4: April 2004
Word Count: 1017
TOPICS: CME/Physician Education | eMarketing/Internet