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European Compliance Not Only Possible, But Leading Edge
SUMMARY
At the recent CBI Patient Compliance and Persistence conference in Philadelphia, Len Starnes, Head of European eBusiness for Schering AG, demonstrated the challenges - and successes - of conducting Direct To Patient support in the European Union (EU). Starnes is charged by Schering with spreading awareness about compliance programs throughout the company, especially the use of the internet and mobile channels to support pan-European efforts in all 21 EU member states.
As US pharmaceutical companies search for best practices to battle patient drop-off, their European counterparts have overcome Byzantine regulations and reduced margins to implement strikingly effective compliance programs.
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PMN35-02
Issue: Vol. 3, No. 5: May 2004
Word Count: 1813
TOPICS: eMarketing/Internet | Direct-to-Consumer (DTC) Advertising & Marketing | Compliance/Adherence/Persistency | Corporate Compliance/Government Regulation/Industry Guidelines
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