Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys

Share |

Branding as a Management Tool in Pharma
The Views of Jesper Kunde

In a world crowded with many similar competing consumer goods, the most successful companies have been those who control the marketing, sales AND distribution systems. Government intervention, complex reimbursement systems and numerous intermediaries, however, handicap the pharma industry, which is a long way behind Fast Moving Consumer Goods (FMCG) in terms of product branding.

The views of Jesper Kunde, one of Europe's fastest-rising marketing gurus and author of the book Corporate Religion, are reviewed in this article, which summarizes Kunde's presentation at EyeforPharma's "Successful Product Branding in Pharma" conference in London, UK in March 2004.

Read this article now. It's FREE...

Download PDF file

Issue: Vol. 3, No. 5: May 2004
Word Count: 741

Find other articles in related Topic Areas:

Vol 3, #5 Contents

Contact Information
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.