The PhRMA Code on Interactions with Healthcare Professionals, which became effective in July 2002, affirms that a sales rep's primary function is to educate and inform doctors. In pursuit of this function, certain activities are supposed to be forbidden. However, there may be some differences among pharmaceutical companies regarding the interpretation of the Code and how it is applied in practice.
Pharma Marketing News hosted a survey of its subscribers and visitors to the Pharma Marketing Network Web site about this issue. We received 31 responses from people working within branded pharmaceutical companies as well as people working on the vendor side (medical communications companies, marketing agencies, and consultants).