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Ready or Not: Gearing Up for the Expansion of ePrescribing
SUMMARY
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In a keynote address at a recent ePharma Summit conference held in Philadelphia, PA, Kevin Hutchinson, CEO and President of SureScripts, a company founded by the National Association of Chain Drug Stores (NACDS) and the National Community Pharmacists Association, looked at the changing landscape and inevitability of electronic prescribing (ePrescribing or eRx) and the implications and opportunities for the pharmaceutical industry.
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PMN36-01
Issue: Vol. 3, No. 6: June 2004
Word Count: 1547
TOPICS: ePrescribing | eMarketing/Internet | Physician Marketing | Compliance/Adherence/Persistency
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