Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys

Share |

California's Physician Prescribing Act
A History of Twists and Turns

California Assembly Bill 262 (AB 262) was introduced in February, 2003, just a few months before the Health Information Portability and Accountability Act (HIPAA) Privacy Rule became effective in April, 2003. Back then the bill was aimed at preventing the disclosure by healthcare providers of patients' medical information for marketing purposes without prior patient authorization.

Since then, the bill has undergone many changes and now, if passed, would regulate the sale of physician prescribing data by pharmacists to pharmaceutical data vendors such as IMS Health. The bill is now known officially as the "Physician Prescribing Practices Act."

This article traces the changes in the bill as it wended its way through various committees. It describes the provisions that may limit the use of physician prescribing data by pharmaceutical marketers, identifies organizations that have taken a position in favor and against the bill, and discusses the arguments on both sides of the issue.

Topic headings:

  • Twists and Turns
  • Data Vendors (definition)
  • Where It Stands Today
  • Uses of Prescriber Data
  • Arguments in Favor
  • Arguments in Opposition
  • What Next?

Read this article now. It's FREE...

Download PDF file

Issue: Vol. 3, No. 7: July/August 2004
Word Count: 2457

Find other articles in related Topic Areas:

Vol 3, #7 Contents

Contact Information
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.