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A Crisis in Professional Detailing
SUMMARY
Two physicians -- one a specialist (cardiologist) and one a primary care physician -- offered their insights on how pharmaceutical companies can improve their relationships with physicians.
Topic headings:
Although many people argue that physician detailing is inefficient, is often unproductive, and is difficult to do effectively, it is still "the best way for a doctor to find out about a product," according to Richard A. Bravasso, EVP/COO, Pharmedica Communications, LLC. He was speaking at a recent eyeforpharma conference on Sales Force Effectiveness, where he also moderated a panel of physicians who gave frank insights into what physicians want from pharmaceutical sales reps.
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PMN37-02
Issue: Vol. 3, No. 7: July/August 2004
Word Count: 1698
TOPICS: Physician Marketing | Customer Relationship Management (CRM) | Sales Force Effectiveness/Productivity
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