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Becoming Woman Wise
Marketing Healthcare to Women

"In 92% of households, women are the number one decision makers for most if not all purchases," said Daria Blackwell, President and CEO, Knowledge Clinic, Inc. She was speaking at the Women's Health and Wellness Conference held July 15-16 in Iselin, New Jersey.

"More than 80% of healthcare purchasing decisions are made by women. Women account for more than half of the population in the United States and it makes absolute sense to market to women where, when, and how they choose," she continued.

This article summarizes Ms. Blackwell's presenation and includes eight strategic approaches to women's health marketing.

Topic headings:

  • Women vs. Men vs. Other Women
  • Audience Segmentation
  • Give Women What They Want

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PMN38-03
Issue: Vol. 3, No. 8: September 2004
Word Count: 712

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