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Physician Adoption & Use of Technology at the Point of Care
The Impact on Pharma Marketing & Sales

Point of Care (POC) technologies, including Electronic Medical Records (EMR), Personal Digital Assistants (PDAs), and electronic prescribing (eRx), promise to play an increasingly key role in the delivery of health care in the US.

"We are moving aggressively to bring our health care system into the modern world of information technology," said Mark B. McClellan, M.D., Ph.D., CMS administrator. "We are committed to using health information technology to improve health and health care not only for Medicare's 41 million beneficiaries, but for all Americans."

This article provides insight from experts such as Mark Bard, President of Manhattan Research and David Kibbe, M.D., Director, Healthcare Information Technology, American Academy of Family Physicians (AAFP), on the impact of new technologies at the point of care on pharmaceutical sales and marketing.

The following topics are covered:

  • e-Detailing
  • The Physician Perspective
  • Spending on Healthcare Technology
  • Adoption of Technology by Physicians
  • The Electronic Medical Record
  • Why Pharma Should be Involved

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PMN39-01
Issue: Vol. 3, No. 9: October 2004
Word Count: 1730

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