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The Role of Tablet PCs in Pharma Sales and Marketing
SUMMARY
The latest device in the progression of mobile computing technology is the tablet or slate PC. The Tablet PC is the evolution of the Notebook PC and the most mobile PC ever. However, mobility does not necessarily equate to "high impact" or guarantee an increase in face time with the physician. Understanding how to most effectively utilize this technology is critical.
This article summarizes different aspects of this latest innovation in portability and performance and how they could be used to increase sales force effectiveness in both the primary care and hospital-based environments.
The following topics are covered:
Pharmaceutical companies invest substantial resources on information, training, and support to insure their sales forces are successful. Equipping sales reps with mobile technology is a critical element for delivering and managing the flow of information between the rep and the company and between the rep and the customer.
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PMN39-02
Issue: Vol. 3, No. 9: October 2004
Word Count: 1802
TOPICS: Physician Marketing | Sales Force Effectiveness/Productivity | Key Opinion Leader Management/Medical Science Liaison
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