At the recent Technology Supported Physician Detailing conference in Philadelphia, PA, Richard B. Vanderveer, Ph.D., CEO of the global pharmaceutical marketing and research firm V2 GfK, presented strategies for enhanced physician targeting and segmentation.
In his presentation, Vanderveer addressed the question: What is targeting and segmentation, and how can it help companies approach the right physician, about the right product and with the right marketing message?
The following topics are covered:
- Some Marketers Miss the Boat
- The Four T's of Micromarketing
- The Practice Context
- The Treatment Context