For various reasons, it is hard to find a conclusively documented answer to a seemingly simple question: do interactive health education media improve patients' health practices? In fact, a recent high-profile report attempted to answer that question and got it wrong: procedural flaws led them to an unjustified conclusion. The problem lies in seeking a broad general picture. More appropriate is to focus on the specific patient population, the distinct behaviors to be changed, and the particular tactics employed.
The article includes the following sections:
- Cochrane Collaboration Metanalysis
- What's Wrong With This Picture?
- Lack of Benchmarks
- The Bottom Line: Be Flexible
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