Access to physicians is becoming more and more of a problem. Doctors need immense amounts of medical information, but their patient loads limit their ability to see pharma sales reps or attend conferences or other educational activities away from their offices at such venues as local restaurants and hotels. And it is impractical to bring KOLs and experts into the physician's office.
Recent studies indicate, however, that more and more physicians are accepting and even preferring online interactions with pharmaceutical companies. One way in which ePromotions and educational programs are delivered to physicians is through Web conferencing.
This article reviews a proprietary web conferencing platform that, in 2005, is projected to be used for 6,000 live online events attended by some 300,000 physicians around the world.
The article includes the following sections:
- Physician Access is a Problem
- Web Conferencing is the Solution
- Connecting the Dots
- Types of Conferences
- TABLE: Web Conferences vs. e-Details
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