Medical Science Liaisons (MSLs) are in an excellent position to lead pharma-sponsored CE planning and provide educational strategy for improving patient care by furthering effective medical educational activities.
This article reviews a presentation by Bob Reina, MS, MBA, Vice President of the Veritas Institute for Medical Education, and Sharon Schneider, PsyD, MBA, Program Director, Medical Education, Ortho-McNeil Pharmaceuticals Inc., entitled "Field Liaisons Team Effectiveness, The Role of the MSL in the Medical Education Setting."
The article includes the following sections:
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- New Regulations Create an Opportunity
- Adult Learning
- Unharvested Thought Leader Findings
- Lack of Objective Outcomes Evidence
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