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Motivating & Retaining The MSL: What Makes MSLs Tick
By Douglas L. Wicks

SUMMARY

In addition to her clinical and professional role as an experienced and successful MSL for Sepracor in the Indianapolis, IN area, Erin Albert, R.Ph, MBA, has spent a considerable amount of time researching and gathering psychometric data about her peers' job satisfaction in their current MSL roles.

Her annual Medical Liaison Job Satisfaction Survey is in queue for its third release shortly, and continues to be a growing benchmark within pharma for overall evaluation of the many drivers, that motivate, frustrate, inhibit, but most importantly, fulfill MSLs from an overall career vantage point.

The article includes the following sections:

  • Retention, Retention, Retention
  • Who's Responsible?
  • Survey Results
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PMN41-04
Issue: Vol. 4, No. 1: January 2005
Word Count: 642
TOPICS: Physician Marketing | CME/Physician Education | Key Opinion Leader Management/Medical Science Liaison

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