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A Web-based Therapy Management Program
A Review of Advoy

Disease management is a complex process for pharmaceutical manufacturers, but Internet-based programs can help drive market share, sales growth, and patient compliance.

Cedric Tuck-Sherman, director of eBusiness for Baxter BioScience, discussed his company's experience with creating and managing a web-based therapy management program for chronic diseases during a recent Patient Persistence, Compliance and Education seminar sponsored by EyeforPharma.

The article includes the following sections:

  • Rapid Communication
  • Personal, One-to-One Interaction
  • Mutual Trust

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PMN41-06
Issue: Vol. 4, No. 1: January 2005
Word Count: 628

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