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A Web-based Therapy Management Program
By Christine Cardellino
SUMMARY
Disease management is a complex process for pharmaceutical manufacturers, but Internet-based programs can help drive market share, sales growth, and patient compliance.Order and pay for this reprint now using your credit card... ONLY $4.95Cedric Tuck-Sherman, director of eBusiness for Baxter BioScience, discussed his company's experience with creating and managing a web-based therapy management program for chronic diseases during a recent Patient Persistence, Compliance and Education seminar sponsored by EyeforPharma.
The article includes the following sections:
- Rapid Communication
- Personal, One-to-One Interaction
- Mutual Trust
Download PDF file immediately after paying:
PMN41-06
Issue: Vol. 4, No. 1: January 2005
Word Count: 628
TOPICS: eMarketing/Internet | Compliance/Adherence/Persistency | Consumer/Patient Education
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